Corazón Tequilas

BY DELIA SIMPSON, SPIRITS BRAND MANAGER, CHOICE BRANDS, INC.

THE EARLIEST RECORDS OF TEQUILA DATE BACK TO at least 1000 BC, when the Aztecs used the agave plant to make a fermented drink called pulque. In the 16th century, Spanish colonists introduced distillation to Mexico, and tequila began to be produced in the area around Tequila.

Here are some of the key moments in the history of tequila:

• 1000 BC: The Aztecs use the agave plant to make pulque.

• 16th century: Spanish colonists introduce distillation to Mexico.

• 1758: The first commercial tequila distillery is founded.

• 19th century: Tequila production grows.

• Early 20th century: Tequila is exported to the United States.

• 1970s and 1980s: Tequila experiences a boom in popularity in the United States.

• Today: Tequila is one of the most popular spirits in the world.

For over 130 years, Corazón has been perfecting the art and craft of tequila. Distilled in the highlands of Jalisco, Mexico, their awardwinning tequila is made from the region’s 100% blue Weber agave by a group of artisans who hold themselves to the highest standards. Staying true to the original family recipe for the spirit, they have developed breakthrough techniques for aging and have created new ways for tequila lovers to experience the remarkable taste they love.

The word Corazón means “heart” in Spanish. It refers to the piña, or heart, of each agave plant, nurtured and harvested in the Highlands and used to create Corazón. It also refers to the heart and passion of the men and women who have embarked on a new mission to create tequila like you’ve never experienced before; a passion that has created some of the most unique tequilas available in the world.

Aromas of baked pineapple, roasted jalapeno, and tangerine zest explode on the nose of this complex tequila. The palate has an iodine mineral tone and a creamy texture that fills the mouth and leads to an invigorating, spicy finish. ABV: 40% Alc/vol (80 Proof)

This Reposado is light amber in color from the 6-8 months it spends aging in American Oak. Fresh aromas of thyme, green grass, and agave nectar mingle to create a vibrant nose. Earthy tones play an integral role on the palate with support from soft vanilla, marcona almond, and fresh herb flavors. The finish is round on the palate and refined. ABV: 40% Alc/ vol (80 Proof)

Keep an eye out for the rarer collections, Single Barrel and Expresiones. Aged in barrels from several of Sazerac’s award-winning bourbon brands, Corazón Single Barrel is tequila with an inherently provocative twist. These personally selected, one-of-a-kind tequilas go against the grain in essence and taste. Corazón Single Barrel is unconventional in spirit and wild at heart. Expresiones del Corazón is a truly remarkable collection of tequilas. Expresiones embodies the extraordinary payoff you can only achieve by taking a risk. Aged in some of the rarest and most special barrels available in the world, these limited tequilas hold unique characteristics that make them unlike any other.

At the 2021 World Tequila Awards in Chicago, Corazón won an astounding four medals and three titles. Corazón Reposado was honored with the distinction of World’s Best Tequila, as well as Best Reposado. Corazón’s Expresiones won Best Anejo and Silver Medal. Rounding out the lineup with Bronze Medals were two more tequilas from the Expresiones Collection and Corazón de Agave Extra Anejo Tequila. While Cinco de Mayo is upon us, there is really no wrong time for a perfect Margarita. Mix up the recipe below and thank us later.

Ingredients:

2 oz Corazón Single Estate Tequila Blanco

1.5 oz Fresh Squeezed Lime Juice

.5 oz Gran Gala Triple Orange Liqueur

1 tsp Light Agave Nectar (to taste)

Method:

Combine ingredients in a cocktail shaker with ice and shake vigorously. Strain onto fresh ice in a rocks glass (salt rim optional) and garnish with a lime wedge.

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