Snack & Chill BELGIUM
22/03/2023
Objectives ▸ To encourage healthy snacking (fruit, vegetables) among 12-18- year-old-adolescents (at school)
▸ How? By serving healthy snacks in an attractive way so that students can & want to make healthier choices.
Background Relevance ▸ Unhealthy snack supply in schools ▸ Adolescents have a… • High intake of unhealthy snacks and drinks • Low intake of fruits, vegetables and water
Target group needs specific approach ▸ Healthy = NOT attractive ▸ Focus on social aspect (e.g. cosy corner to relax and chat with each other, music) ▸ An attractive, fresh & ready-to-eat supply of healthy foods and drinks at a low price ▸ Participation
How? ▸ Schools register and receive our materials to support them, step by step • Questionnaire for students • Fruit and vegetables season calender • Suggestions where they can get fruit & vegetables •… ▸ We send them supportive e-mails with tips, advice, reminders…
Implementation
▸ Online campaign to create trafic to the Snack & Chill webpage ▸ Influencers + contest to win influencer visit at school
Results, evaluation
▸ Elements of success, based on de pilot study (‘18-’19) in 19 secundary schools: • A highly motivated team of teachers & students • Low portion price (20 cent/portion) • The project was more successful in financially supported schools: ◦ Lower F&V-price for students ◦ Fixed F&V-calendar
▸ We are currently re-evaluating Snack & Chill. The results will be known in April.
Thank you! Any questions?
Jolien Jonckheere jolien.jonckheere@gezondleven.be gezondleven.be