Intel
Ultrabook Excited Temptations Facebook Campaign
Intel Ultrabook Excited Temptations Brief
BRIEF • Generate buzz • Effective Engagement through Facebook • Create awareness among Facebook user community • Bring in organic likes(fans) to the page • Increase visitor traffic for Intel’s retail stall at the up-coming GITEX event
Intel Ultrabook Excited Temptations Goal
GOAL
Generate buzz, awareness about Ultrabook. Engage FB audiences. PLATFORM
Intel Ultrabook Excited Temptations Our Strategy
OUR STRATEGY
ENGAGEMENTTHROUGHEXCITEMENT
Intel Ultrabook Excited Temptations Our Approach
OUR APPROACH
• Engagement campaigns that could excite users • Encourage participation by offering prizes to the participants • Earn likes for the page • Run surprise competitions during every phase of the campaign • Maintain the engagement through creative posts • Support campaigns through Facebook Ads • Post sharing from friend to friend to create a viral effect
Intel Ultrabook Excited Temptations Campaign Plan
OUR CAMPAIGN PLAN
• Ultrabook Excited Temptations - FB App • Get Ultra Excited - FB Game • Enagement Wall Posts • Facebook Engagement Ads
Intel Ultrabook Excited Temptations Results
RESULTS
• Achieved 5000 likes so far with the end of round 1 of ‘Share Your Excitement’ Competition • Increased engagement through wall posts by 200% • Increased awareness & traffic for their ‘GITEX Shopper’ event through the competition and Facebook Ads
Intel Ultrabook Excited Temptations Ultrabook Excited Temptations - Facebook App
Intel Ultrabook Excited Temptations Ultrabook Excited Temptations - App Posts
Intel Ultrabook Excited Temptations Posts
Intel Ultrabook Excited Temptations Posts
Intel Ultrabook Excited Temptations Posts
Intel Ultrabook Excited Temptations Posts
Intel Ultrabook Excited Temptations Posts
Intel Ultrabook Excited Temptations Posts
Intel Ultrabook Excited Temptations Posts
Intel Ultrabook Excited Temptations Posts
Intel Ultrabook Excited Temptations Posts
Intel Ultrabook Excited Temptations Surprises / Announcements
Intel Ultrabook Excited Temptations Results
Intel Ultrabook Excited Temptations Facebook Ads
Intel Ultrabook Excited Temptations Facebook Ads - In Action