FORM - January by The Adelaide Review

THE ADELAIDE R EVIEW JANUARY 2014

FORM D E S I G N • P L A N N I N G • I N N OVAT I O N

Warradale Hotel – Identity, signage and environmental graphics by Enoki

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46 THE ADELAIDE REVIEW JANUARY 2014

FORM STREETS AHEAD Mash’s fit out for Jock Zonfrillo’s new Rundle Street restaurant is a dynamic addition to Adelaide’s east end.

he clever folk at Mash Design have done it again. Their most recent portfolio of branding, art direction and interiors has delivered some of the best design outcomes in the country – innovative work that is consistently dynamic and almost always overwhelmingly well received. What artistic directors and cofounders of the multi-disciplinary studio Dom Roberts and James Brown bring to the table is an energetic, fun and oh-so-cool aesthetic that is as intelligent as it is appealing. Their most recent interior ﬁt out is StreetADL, the highly anticipated new restaurant

Photos: Sam Roberts

BY LEANNE AMODEO

from ex-Magill Estate executive chef Jock Zonfrillo. Located on Rundle Street in the former Universal Wine Bar site, the two-level eatery and bar is a ﬁne addition to the city’s east end. Zonfrillo has loosely divided the space into two areas and serves more complex, formal dishes in the upstairs level, while downstairs at street level a variety of ‘snack’ foods are on offer in a relaxed and casual atmosphere.

silver at the DIA Awards

In designing the fit-out Roberts took into consideration the two diverse dining experiences, but decided to treat the interior as one cohesive space. It’s a wise approach; two different menus may work, but two different design aesthetics would have simply been confusing. Zonfrillo was involved with the interior’s design from the very beginning, having purchased the furniture and light ﬁttings before engaging Mash. So when Roberts came on board there were already strict design perimeters in place.

The Warradale Hotel branding, illustration, & environmental graphics

Design

Interior Product

www.enoki.com.au

Graphic

His actual brief from Zonfrillo was something both massaged until a shared vision was reached. “Jock wanted something that involved using street art on the walls and although I liked the idea I thought it had somewhat played itself out,” says Roberts. “So what I was looking to do was still bring a street art ‘essence’ to the interior, but to do something that was a little bit different.” The result is a compelling design expression that enlivens the walls; making them the ﬁt out’s most dynamic feature. Roberts installed a cluster of light-boxes on the wall behind the bar that acts as StreetADL’s menu. “The idea came from looking at old diners and street vendors,” he says. “And from the general chaos you see on the street; when you’ve got signs everywhere and they’re all screaming at you – I wanted to take that feeling as inspiration.” The effect is stunning

and the different colours and fonts achieve that sense of frenetic energy while still appearing elegantly composed against the interior’s earthcoloured furnishings and ﬁttings. To match this bold installation, the opposing wall had to carry an equally strong statement. Roberts searched nationally and internationally before he found an artist whom he felt could meet the brief. Jacopo Ceccarelli was that artist – a Milan-based Italian painter who goes by the moniker 2501. Coming to Australia to paint a mural was no stretch for 2501, who recently travelled to Sao Paolo and Miami to do the same. The resulting work features the artist’s characteristic Op art-inspired graphics and whimsical subject matter, which genuinely adds an unexpected element to the overall ﬁt-out. The inclusion of the mural also highlights the value both Roberts and Zonfrillo place on artisanal practice. This attention to detail and craftsmanship is notable and the ‘hand of the artist’ is evident throughout Street-ADL, whether across the food or design. It heightens the customer’s dining experience and makes this east end establishment a lively restaurant that resonates as a result of the strong synergy between chef and designer.

mashdesign.com.au streetadl.com

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Milan Debut

This is the first time Tuppence will be exhibiting at the Milan Furniture Fair and he is understandably looking forward to it. Like all the participants in The Other Hemisphere he has to respond to the exhibition’s ‘Simplified’ theme and he is currently developing a new work (with the working title of Personal Tape) to be debuted at the Fair.

Graduate designer Timothy Tuppence is making his Milan Furniture Fair debut in curator Sarah K’s dynamic The Other Hemisphere exhibition.

Tuppence’s blank ‘tape measure’ has been rendered useless, however, the designer has produced something that intends to make everyday life simple. “Life is easier when you don’t have to remember measurements or convert these measurements from imperial to metric,” he says. So an object measured using this blank tape measure simply becomes “this big” or “that small” as the numbers are removed from the equation.

by Leanne Amodeo

t this time of year preparations are well and truly underway for the annual Milan Furniture Fair. The major event is a highlight on the international design calendar and it attracts both exhibitors and visitors from all over the globe. It will run from April 8 until April 13 across a number of different venues in the Lombardy capital and this year promises to be even more overwhelmingly frantic and excitedly hectic as the last. As has been the case for the past four years, Sydney-based curator Sarah K will be bringing her The Other Hemisphere exhibition to the

Fair. This year’s instalment features 14 artists and designers from Australia and New Zealand. It will be held in the Fair’s popular Ventura Lambrate design district; a satellite exhibition area curated by Dutch practice Organisation in Design. The Other Hemisphere is always wellreceived, due in large part to the outstanding quality of the work on display. But what it does most effectively is provide a snapshot of the newest and most exciting artists and designers currently working in Australia and New Zealand. One of these designers is recent

University of South Australia graduate Timothy Tuppence. The graphic and industrial designer is decidedly cross-disciplinary in his own practice, however, for the last three years he has been working as Khai Liew’s assistant. Currently based in The Netherlands, Tuppence is undertaking a Master of Contextual Design at the world-renowned Design Academy Eindhoven. “I chose to study there to gain new insights and experiences,” he says. “And I also felt the time was right to see what was happening in Europe with my own eyes.”

For those not fortunate enough to be visiting Milan in April there is still the chance to see The Other Hemisphere when it tours to Sydney in May for designEX. Although Tuppence won’t be travelling to Sydney for the annual Australian trade fair he would like to eventually return to Adelaide, where he hopes to one day establish his own studio. But for now, Tuppence is enjoying his European experience.

timothytuppence.com cosmit.it

48 The Adelaide Review January 2014

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Exceptional Design Standard Adelaide’s ability to produce outstanding design that surprises and delights has been proven at The Laminex Group DIA SA Awards 2013.

by Brendon Harslett

rom highclass cocktail bars to the humble clothes peg, award recipients from the 2013 cohort have all delivered an exceptional standard.

BUILT ENVIRONMENT / SILVER Boris the Cuttery by MASH

MORE THAN BEAUTIFUL FLOORS

Woods Bagot and Aura Objects are to be commended for receiving several accolades for The Collins Bar, table and handles. Collaborating together on this project, they have mixed fine craftsmanship, high attention to detail and strong material choices, to present a venue that impresses far beyond the sum of its parts. That the businesses won awards across three categories tells me collaboration is an important part of the design process, and working together can create outstanding results.

FLOORS & FURNISHINGS

I was particularly impressed by Black Squid Design for its Delectaballs entry. Besides the amusing name, I love how the hand-drawn images, with a biro and watercolour-style paints, give a humble and fun sense of what the end product is about. Carrying these themes through the business cards, website and food truck gives Delectaballs a strong identity and speaks clearly about how food is being consumed in our streets. Overall, entries in this year’s awards program were of a high standard and I could not be prouder of the talent in this state. From the elegant simplicity of the Heggs Peg by Fingo, to the thrill of the 360-degree swing by Exhibition Studios, the high quality of South Australia’s design talent pool is to be commended. Many thanks goes to the award curators Mary Harben and Jodie Pitcher on their brilliant work in being at the helm of the awards program for the second year in a row.

OBJECT / GOLD Folded Tones by Enoch Liew

To our state platinum sponsor The Laminex Group, gold awards partner Isis, and state partners Workspace, Terrace Floors and Furnishings, and Billi, thank you for your support; none of this could be achieved without your help. I thank you, the reader, for your enthusiasm in this year’s People’s Choice Awards and congratulate Akkan Design for winning this year’s prize for its project Momo Sushi.

THE LAMINEX GROUP AWARD AND OBJECT / SILVER / THE Collins BAR by Woods Bagot

»»Brendon Harslett, DIA SA Branch President

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BUILT ENVIRONMENT / SILVER Smartsoft by Architects Ink

The Adelaide Review January 2014 49

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The Laminex Group DIA SA Awards

Akkan Design Director Eric Tam explains the concept behind Momo Sushi’s interior design, which won The Adelaide Review People’s Choice Award.

by Eric Tam COMMUNICATION / SILVER Warradale Hotel – identity, signage and environmental graphics by Enoki

PRESIDENTS AWARD Delectaballsby Black Squid Design

he award was certainly a big surprise. I grew up in Hong Kong and came here to study Interior Architecture and the differences between these cultural backgrounds are my strength. Since establishing Akkan Design in 2010, I have been questioned numerous times whether I had chosen the right path. Winning the People’s Choice Award means a lot to my team and me. This award reassures our belief. We like to create fresh and distinctive design using lots of natural materials. The spaces we

Photo: Peter E Barnes

People’s Choice Winner: Akkan Design design are not just there to look great, but to also be functional. It is always challenging when a project has a limited budget; it needs to meet its functionality within cost while adding the ‘wow’ factor. Momo Sushi had another challenge besides budget, which was the spatial area. We managed to offer a small demonstration area for sushi preparation; a functional kitchen with both dry and fresh food storage and a seating area as requested by our client within this 40-square metre shop. We tried to detach the phenomenon of using red and green images to indicate the freshness of sushi. A combination of black and vibrant yellow had been introduced to create a revival image for the young generation. In order to find the balance between old and new, traditional Japanese wooden menus and long benches were

placed against a contemporary graphical wall to represent the constantly changing sushi culture. We also put the sushi preparation area close to the centre’s main hallway, in order to create a stronger bond between the shopper and Momo Suhi by demonstrating the sushi making process. We believe Momo Sushi has demonstrated how a small scale interior can offer the most to help establish a brand from the beneficial of design. It is also a fresh looking shop to suit university students and young families living in the area.

»»Eric Tam is the Owner and Principal of Akkan Design. akkan.com.au

Congratulations to Colin Moglia for voting in the 2013 Adelaide Review People’s Choice awards, You have won an Eames Chair worth $800 thanks to Innerspace SA.

THE ADELAIDE REVIEW JANUARY 2014 49

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THE LAMINEX GROUP DIA SA AWARDS

Akkan Design Director Eric Tam explains the concept behind Momo Sushi’s interior design, which won The Adelaide Review People’s Choice Award.

BY ERIC TAM COMMUNICATION / SILVER WARRADALE HOTEL – IDENTITY, SIGNAGE AND ENVIRONMENTAL GRAPHICS BY ENOKI

PRESIDENTS AWARD DELECTABALLSBY BLACK SQUID DESIGN

Photo: Peter E Barnes

People’s Choice Winner: Akkan Design design are not just there to look great, but to also be functional. It is always challenging when a project has a limited budget; it needs to meet its functionality within cost while adding the ‘wow’ factor. Momo Sushi had another challenge besides budget, which was the spatial area. We managed to offer a small demonstration area for sushi preparation; a functional kitchen with both dry and fresh food storage and a seating area as requested by our client within this 40-square metre shop. We tried to detach the phenomenon of using red and green images to indicate the freshness of sushi. A combination of black and vibrant yellow had been introduced to create a revival image for the young generation. In order to ﬁnd the balance between old and new, traditional Japanese wooden menus and long benches were

placed against a contemporary graphical wall to represent the constantly changing sushi culture. We also put the sushi preparation area close to the centre’s main hallway, in order to create a stronger bond between the shopper and Momo Suhi by demonstrating the sushi making process. We believe Momo Sushi has demonstrated how a small scale interior can offer the most to help establish a brand from the beneﬁcial of design. It is also a fresh looking shop to suit university students and young families living in the area.

» Eric Tam is the Owner and Principal of Akkan Design. akkan.com.au

CONGRATULATIONS TO COLIN MOGLIA FOR VOTING IN THE 2013 ADELAIDE REVIEW PEOPLE’S CHOICE AWARDS, YOU HAVE WON AN EAMES CHAIR WORTH $800 THANKS TO INNERSPACE SA.

50 THE ADELAIDE REVIEW JANUARY 2014

THE LAMINEX GROUP DIA SA AWARDS

WINNERS BUILT ENVIRONMENT PANEL 1 Judges • Wayne Dixon (chair) • Felicity Hope • Andrew Wallace • Jane Lawrence • Donna Rafie GOLD • Hilditch Lawyers by Williams Burton • The Collins by WoodsBagot SILVER • Smartsoft by Architects Ink SPECIAL MENTION • Northern Community Mental Health Centre by Grieve Gillett.

BUILT ENVIRONMENT PANEL 1 - STUDENT GOLD • Flash Theatre by Alexis Bromilow (UniSA) • The Bowden Common by Alana Hanton

BUILT ENVIRONMENT PANEL 2 Judges • Ryan Genesin (chair) • Martin Ridge

• Wendy-Anne Press • Peter Dennis • Krystyan Mcleod SILVER • Boris the Cuttery by MASH

BUILT ENVIRONMENT PANEL 2– STUDENT SILVER • Bowden Urban Markets by Vivienne Beal (UniSA) COMMENDATION • The Digital Garden by Katherine Donaldson (UniSA).

COMMUNICATION Judges • Robert Miller-Smith (chair) • Sascha Frost • Jo West • Sharon Mackay • Susie Nicolai GOLD • Delectaballs by Black Squid Design SILVER • Brauer Natural Medicine by Black Squid Design • Warradale Hotel – identity, signage and environmental graphics by Enoki

DIA SA AWARDS NIGHT

OBJECT Judges • Sandy Walker (chair) • Jason Jurecky • Peter Schumacher • Marta Cherednik • Ron Langman

South Australia’s design elite came together to celebrate the 2013 winners at the Laminex DIA SA Awards at The Old Adelaide Gaol on Saturday, November 30.

GOLD • 360° Swing by Exhibition Studios • Folded Tones by Enoch Liew • Hegs Pegs by Fingo SILVER • Collins Bar table and handle by Aura Objects • Novel Computer Game Controller by Max Hughes

OBJECT – STUDENT SILVER • Luigi Colani iPod Dock by Andrew McIntyre (UniSA)

THE LAMINEX GROUP AWARD • The Collins Bar by Woods Bagot

PRESIDENT’S AWARD – BRENDON HARSLETT • Delectaballs by Black Squid Design.

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