POWERED BY:
3rd EDITION FROM 13 TO 15 OCTOBER 2023
POWERED BY:
The Italian off-road & overlanding fair to experience passion and nature at 360° in the name of the “4E”: Experience, Exposure, Eco-sustainability and Exclusivity.
FUORISTRADA/SUV
Federazione Italiana Fuoristrada is pleased to announce the 3rd edition of the INTERNATIONAL OFF-ROAD FAIR, an event with free admission for fans of the off-road world (but not only), to experience passion and nature at 360° under the banner of the “4Es”: EXPERIENCE, EXPOSURE, ECO-SUSTAINABILITY, EXCLUSIVITY.
The project to organize FIF 4x4 was born from the belief that the time was right to offer the whole world of European off-roading a unique event of its kind, combining the great experience in the sector of the Italian Off-Road Federation with the perfect symbiosis of a territory that is both natural and exclusive.
Experience, exclusivity, eco-sustainability and exposure will be the four keywords that will characterize the entire event. The off-road vehicle will be declined in all its forms and will find its own specification location for the whole duration of the Fair.
The characteristics of a territory that will be usable will be enhanced for events dedicated to enthusiasts, tourism promotion and the world business that revolves around the sector.
The chosen scenario will create a perfect synthesis and the territories of Municipality of Massarosa and the Municipality of Viareggio will be valued and exalted for its undisputed characteristics, one of a kind and absolutely complementary. The green thread that will unite them will finally create an ideal union which will frame the entire Fair.
www.fiera.fif4x4.it
1 EVENT 3 AREAS!
EXP2 EXPO EXP1
EXP2 EXPO EXP1
Experience 1 Area
Location: Municipality of Massarosa / la gulfa
Typology: Dynamic area for 4x4 vehicles with gearbox.
Web page: fiera-internazionale-fuoristrada-experience1
Experience 2 Area
Location: Municipality of Viareggio
Typology: Test drive dynamic activities
Web page: fiera-internazionale-fuoristrada-experience2
Expo Area
Location: Municipality of Viareggio / Viale Europa
Typology: Exhibition area
Web page: area-espositiva-fiera-internazionale-fuoristrada
www.fiera.fif4x4.it
EXPO AREA
Exhibition area entirely in the Municipality of Viareggio and set up along Viale Europa to discover the trends of the offroad & overland market thanks to the presence of the main national and international car manufacturers, outfitters and manufacturers of 4x4 accessories
www.fiera.fif4x4.it/area-espositiva-fiera-internazionale-fuoristrada
PRESENT AT THE 2ND EDITION 2022:
www.fiera.fif4x4.it/area-espositiva-fiera-internazionale-fuoristrada
EXPO AREA
www.fiera.fif4x4.it/area-espositiva-fiera-internazionale-fuoristrada
CHIUSURA INIZIO INIZIO INGRESSO FIERA AREA 2 AREA 25 AREA 26 AREA 7 AREA 31 AREA 12 AREA 1 AREA 33 AREA 30 AREA 32 AREA 6 AREA 35 AREA 37 AREA 8 AREA 34 AREA 4 AREA 5 AREA 3 AREA 11 AREA 38 AREA 39 AREA 40 AREA 28 AREA 36 AREA 27 AREA 9 A AREA 29 AREA 9 B AREA B AREA 42 A AREA 41 AREA 10 A AREA 10 B 25,00 10,70 38,50 7,00 31,60 7,00 13,00 26,50 5 2,4 17,00 32,50 24,50 11,30 17,80 17,40 11,10 22,50 5,808,008,008,005,50 15,60 15,4010,4012,00 8,00 18,00 10,50 16,00 8,00 8,0010,00 6,00 6,00 9,00 JEEP ON TOUR 28,20 5,8 39,00 TOTALE 34,00 ENTRATA/USCITA 12,00 88,00 GAZEBO INFO POINT
FINE FINE AREA 22 AREA 23 AREA 24 AREA 48AREA 49 AREA 50 AREA 55AREA 56AREA 57 AREA 58 AREA 59 AREA 21 AREA 16 AREA 44 AREA 17 12 AREA 13 AREA 19 AREA 18 AREA 47 AREA 46 AREA 45 AREA 43 AREA 14 A AREA 14 B 48 VILLAGGIO F.I.F. AREA 52 C 42 AREA 15C AREA 15A AREA 20 AREA 53 AREA 54 AREA 15 B VEICOLO GARMIN AREA 49 AREA 50 AREA 51 AREA 52 17,00 16,50 15,00 10,00 26,6 7,8 17,80 19,20 31,50 38,60 38,70 38,70 33,00 20,00 14,008,00 16,00 13,005,0018,00 x 3 21,00 x 3 10,00 15,00 15,0010,00 10,7010,0010,00 51,00 128,00 15,00 17,00 8,00 6,00 9,4
EXP1
The Experience area 1, located in the Municipality of Massarosa (Offroad Park Versilia), it is intended for 4x4 vehicles equipped with redoubts and is the dynamic and interactive area it offers visitors emotions and experiences on board your own 4×4 vehicle in a totally natural context.
www.fiera.fif4x4.it/fiera-internazionale-fuoristrada-experience1
Experience 1 Area
Location: Municipality of Massarosa / la gulfa
Typology: - Dynamic area for 4x4 vehicles with gearbox
- Tour departures
Web page: fiera-internazionale-fuoristrada-experience1 www.fiera.fif4x4.it
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www.fiera.fif4x4.it/fiera-internazionale-fuoristrada-experience1
EXP2
Experience 2, entirely in the Municipality of Viareggio, is the area dedicated to the dynamic activities of test drives.
Thanks to the presence of the most renowned car manufacturers, visitors will be able to test the latest generation vehicles in a course with natural obstacles designed by the Instructors of the Italian Off-Road Federation to offer strong emotions on board a 4×4 vehicle.
www.fiera.fif4x4.it/fiera-internazionale-fuoristrada-experience2
Experience 2 Area
Location: Municipality of Viareggio
Typology: Test drive dynamic activities
Web page: fiera-internazionale-fuoristrada-experience2
www.fiera.fif4x4.it
www.fiera.fif4x4.it/fiera-internazionale-fuoristrada-experience2
TOUR
Experience 1 Area
Location: Municipality of Massarosa / la gulfa
Typology: - Dynamic area for 4x4 vehicles with gearbox
- Tour departures
Web page: fiera-internazionale-fuoristrada-experience1 www.fiera.fif4x4.it
PARTENZE TOUR
MEDIA
REPORT
SOCIAL PUBLICATIONS
1.496.435
FACEBOOK AUDIENCE
Number of people who have seen one of your content
469.139
INSTAGRAM AUDIENCE
Number of people who have seen one of your content
2.924.949
ADV TREND
Impressions are a commonly used metric in online marketing to measure how often ads are seen on screen for the target audience
SOCIAL INSIGHTS
Results and performance of the social profiles of the International Off-Road Fair for the 2022 edition
www.fiera.fif4x4.it/insights-social-fiera-internazionale-fuoristrada-2022
342
RASSEGNA STAMPA
The press review reports the results obtained through the press office activity
www.fiera.fif4x4.it/rassegna-stampa-2a-edizione-fiera-internazionale-fuoristrada
PRESS RELEASES SENT 11 INSIGHTS 15 ARTICLES
130 JOURNALISTS
650
PUBLISHED
& INFLUENCERS CON-
www.fiera.fif4x4.it
1973-2023 ITALIAN OFF-ROAD FEDERATION OFF-ROADING IN ITALY FOR FIFTY YEARS EXHIBITORS INFO: Simone Bartolini Commercial manager 338 4239743 commerciale@fif4x4.it ADVERTISING: Nicolò Kirchner 380 8656351 staff@fiera.fif4x4.it SEGRETERIA F.I.F. Strada Vignolese 1120/40 – 41126 Modena segreteria@fif4x4.it www.fiera.fif4x4.it
